Kuppenheimer: Good Clothes 2

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The first set of JC Leyendecker’s Kuppenheimer ads is now my most reshared post (which makes me think there is a market for more early 20th century advertisement blogs, but I leave that to someone else), so I thought I would post a second round. Enjoy. 

As before, via

… And She Gave Me A Zippo!

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Love can’t be totally blind… when it sees how clearly a Zippo lights the way to the masculine heart!

A man treasures his Zippo because it isn’t just a fair-weather friend; a Zippo works in wind or wet with one quick zip. And he likes to know that Zippo offers free repair service for life.

When his Zippo’s a gift from someone he loves, it’s doubly dear to him.

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Doc Savage Back Covers, A.K.A. “Smoke!”

I didn’t post these with the front covers, because they tend to get a little repetitive, but there are some amazing full-page vintage cigarette ads on the backs of all of these Doc Savage magazines. 

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The Vanisher

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He Baffles Science As Well As The Law!

I also threw in the Lucky Strike ad from the back cover.

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“Windy” Zippo Ad (the company’s first ad)

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Note that in this ad, both his names are misspelled: Enoc Boles not Enoch Bolles. Soon after the first publication, this artwork began to appear without attribution and eventually was mis-attributed to Alberto Vargas. Today, people sell Windy items on eBay and other venues, thinking it’s Vargas when it’s actually (and obviously from the style) Bolles; I understand that even the Zippo company is confused. As a public service, tell your friends, folks, it’s Bolles, not Vargas.

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Golddiggers of 1956

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Frederick’s of Hollywood — Selling clothes other people want to take off of you since 1946!