You Asked For It (Original Title: Casino Royale)

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She Played A Man’s Game With A Woman’s Weapons

Yes, that Casino Royale. When the debut Bond novel was first published in America, it was thought that the original title was inappropriate for American readers.

The company’s marketing geniuses griped that the name Casino Royale wasn’t sufficiently saleable. (“Apparently, it was feared that American readers would not be able to pronounce ‘Royale,” quips a piece at They wanted something different, a replacement that was more in keeping with the tough-guy stories then flooding U.S. bookstores.”Fleming’s suggestions for a new title, The Double-O Agent and The Deadly Gamble, were disregarded,” Wikipedia recalls,”in favor of You Asked for It. The novel was subtitled ‘Casino Royale’ and made reference to secret agent 007 as ‘Jimmy Bond’ on the back cover”

From the back:

If he hadn’t been a tough operator, Jimmy Bond would never have risked a weekend with a woman who used her magnificent body as a weapon to destroy him…

But it was toughness that had landed Jimmy his job with the Secret Service — the job of smashing the ruthless Le Chiffre and his spy network — no matter how many women tried to stop him…

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5 thoughts on “You Asked For It (Original Title: Casino Royale)”

  1. I am lucky enough to have the original 1st edition hardback cover of Casino Royale–apparently a rare book. When I learn how to scan and post I will send you a copy for your site–but it is not as interesting as some of the paperback covers unfortunately…only rare.

  2. Funny that they came up with that title. Wasn’t that a title of a 1950’s TV show?
    There’s a great historical action movie with Kenneth Moore, Herbert Lom and others set aboard a train, with the great title, in America, FLAME OVER INDIA! The original British title, though, is rather dull, NORTHWEST PASSAGE. Go figure…

  3. muy interesante articulo y revista se podra conseguir alguna para scanear ??? saber que tamño era la revista…?? cuanta spagians..y quien es el autor de el dibujo artisiticod e portada

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